International Marketing

Home to the most farms and ranches in the United States of America, Texas plays a large role in global agricultural exports. Texas is a top producer of nearly 40 different commodities and is 4th in the nation for agricultural exports. Across the Lone Star State and around the world, Texas agriculture has something going – and growing – all year long. 

The Texas Department of Agriculture promotes the state’s robust agriculture, food, and beverage sectors. The agency’s Trade and Business Development division works to connect consumers, retailers, processors, chefs, and agribusiness partners around the world with products that are Texas made, by Texas makers. 

Check out this video to find out why Texas is a global agriculture leader.




                             

                           

Wondering if your business is ready to export? Click here for more resources on how to assess your export readiness.

The Texas Department of Agriculture (TDA) partners with a number of organizations to help promote opportunities for Texas agricultural commodities, food, beverages, and livestock and genetics to go abroad.

State Trade Expansion Program (STEP) Grants

Instituted by the U.S. Small Business Administration (SBA) and administered by TDA, STEP grants provide financial resources to support small businesses with export development activities. TDA partners with the Texas Governor’s Office of Economic Development and Tourism and the US Department of Commerce to offer Texas businesses with export training, technical assistance, and market expansion opportunities through participation in state-led trade shows and financial support to conduct individual trade efforts.

Southern United States Trade Association (SUSTA)

SUSTA is a non-profit regional trade organization comprised of State Departments of Agriculture and private branded businesses in the 15 southern U.S. states. SUSTA registration is free and members can take advantage of two export-focused programs:

  • -50% Cost Share – receive 50% reimbursement of eligible expenses that promote your brand/products in foreign markets. These expenses may include advertising, international trade show booths, in-store sampling, and more.
  • -Global Events – food and agriculture companies can connect with international buyers at trade missions and trade shows around the world. Through SUSTA’s Global Events program, you can participate in inbound trade missions (to the U.S.), outbound trade missions (to other countries), and/or international trade shows.

United States Livestock Genetics Export (USLGE)

USLGE is a non-profit trade association whose members represent U.S. livestock, embryo, and semen marketing organizations. USLGE members represent most major livestock species and breeds, making them an unrivaled resource for U.S. producers looking to export or international buyers who want to import U.S. animals or genetics. Curious about the process to move livestock or genetics internationally? Check out the USLGE Importer Resource Guide for details.

USDA Foreign Agricultural Service (FAS)

The Foreign Agricultural Service (FAS) links U.S. agriculture to the world, enhancing export opportunities for U.S. agricultural and food businesses and global food security. In addition to the staff in Washington, D.C., FAS has a global network of nearly 100 offices covering approximately 180 countries.

  • -Explore the countries and regions FAS serves to find opportunities in the markets you are interested in.
  • -There are a number of funding and educational programs available through FAS.
  • -Use FAS data analysis tools to stay informed on changing global markets.

Certificates and Export Information

While TDA helps promote Texas agricultural products abroad, there are other state and federal agencies involved in the certification and regulatory process to sell internationally.

  • -The Texas Department of State Health Services’ (TDSHS) Food and Drug Licensing Group issues an official document called the Certificate of Free Sale (sometimes also called Certificate of Origin). You can find information on this frequently requested document on the TDSHS website or by calling the agency at (512) 834-6626.
  • -For export information on meat, poultry, and egg products, visit the USDA’s Food Safety and Inspection Services website or call 888-674-6854.
  • -You can also reach out to TDA for support by emailing GoGlobal@TexasAgriculture.gov.

Contact us for more information on upcoming training events, export trends and statistics. If you have questions about going global, we're here to help!

Dr. Jean Lonie

Coordinator for International Marketing 
(512) 463-6098 
Jean.Lonie@TexasAgriculture.gov

Kirby Bohls 
Program Specialist 
(512) 475-0366
Kirby.Bohls@TexasAgriculture.gov